People on a sailing boat in the ocean, under a bright sky, surrounded by a key visual of four lines in blue, orange, green and red (photoshopped)
BASF – 台灣
關於巴斯夫
Strategy

關於巴斯夫

我們的策略

Our ambition: to be the preferred chemical company to enable our customers’ green transformation.

我們的產品和流程創新幫助客戶在各自市場中實現創新和發展。我們的科學家和工程師讓令人驚歎的成就成為可能。

我們希望客戶視我們為理想的合作夥伴，成為他們日常合作和採購時青睞的化工公司，也是他們在創造成功的道路上，值得信賴的夥伴。

我們所有的客戶都在轉變商業模式，即使速度不同，重點各異，但目標都是朝向碳排更少、更為永續循環的世界邁進。巴斯夫的宏偉目標不僅是實現自身的綠色轉型，還將推動客戶業務的綠色轉型，這將成為我們盈利成長的關鍵驅動力。

客戶和他們的需求是我們一切工作的中心。在巴斯夫，每個人都致力於為客戶創造最佳體驗，無論何地、何時。

我們將持續以強大、廣泛的化學產品組合為業務核心，此為大家所熟知，也幫助我們與全球各產業客戶建立聯繫。

We will continue to be a company with a strong, broad portfolio of chemical businesses. This is what we are known for. It’s also what makes us most relevant to customers globally, across a wide variety of industries.
We want to inspire our customers to make us their partner of choice. So that they’ll choose us every day as the chemical company they work with and buy from. A trusted partner in creating their future success.
Our customers and their needs are at the center of everything we do. Everyone at BASF strives to create the best experience for them. Everywhere, every day.
Our product and process innovations allow our customers to innovate and grow in their respective markets. Our scientists and engineers make amazing things possible.
All our customers will transform their business models toward a lower CO2 and more circular world. At different speeds. With different priorities. Our ambition goes beyond making BASF green: We will also enable the green transformation of our customers’ businesses. This will be the key driver for our profitable growth.

CEO Statement
Strategy Launch

Vorsitzender des Vorstands (CEO) der BASF SE, verantwortlich für die Bereiche Corporate Development; Corporate Legal, Compliance & Insurance; Corporate Human Resources; Corporate Communications & Government Relations; Corporate Investor Relations.
We have the right playbook to tackle short-term challenges. And, in the long term, we have the right strategy to shape a futureproof BASF.“
Dr. Markus Kamieth, Chairman of the Board of Executive Directors (CEO) of BASF SE

Markus Kamieth

CEO BASF SE

We rely on four levers to successfully implement our strategy: Focus, Accelerate, Transform and Win. We are systematically integrating sustainability into our strategy and business as well as into our assessment, steering and compensation systems. This principle is embedded in our corporate purpose: We create chemistry for a sustainable future.

Focus

Focus

A hand is holding a lens in front of a mountain, focusing on the summit

Our portfolio management is at the center of the strategic lever Focus. We differentiate between core businesses, consisting of the segments Chemicals, Materials, Industrial Solutions and Nutrition & Care, and standalone businesses Environmental Catalyst and Metal Solutions, Battery Materials and Agricultural Solutions. We will apply different value-creation levers to strengthen and profitably grow our chemical core and to unlock the value of our standalones. We are reinforcing our capital discipline and sharpening our focus and cash generation. Enhancing the footprint of our core businesses in China, India and ASEAN will contribute to our future success.

Learn how our strategy sets a clear focus on the management of BASF’s portfolio.

Accelerate

Accelerate

We want to generate value faster by adjusting the way in which we collaborate and get things done at BASF. We are making our organization simpler and leaner by sharpening roles, flattening hierarchies and by reducing bureaucracy. To improve our performance, we will further increase the entrepreneurial freedom of our businesses – and with it their accountability for business success. We are harnessing the potential of AI to advance productivity and accelerate innovation.

Four ice skaters accelerating

Learn how we use artificial intelligence to make our systems more efficient and safer.

Transform

Transform

Two hands transforming clay into a vase

We are fully committed to our climate protection targets. The green transformation of our operations and product portfolio is driven by demand from our customer industries. Building on the unique advantages and opportunities of our Verbund, we will increase volumes of renewable, recycled and low-emission feedstocks. Like BASF as a whole, our largest site in Ludwigshafen with its integrated Verbund will benefit from the change and growth momentum connected to the green transformation.

Learn how we enable the transformation of our customers with customized solutions.

Win

Win

We have the best team in our industry – with great competencies, strong shared values and mutual respect. To ensure BASF’s long-term success, we are further developing our company culture. Stepping up accountability, increasing speed and nurturing a mindset of continuous improvement are at the heart of our Winning Culture. Nine actionable Winning Behaviors define the behavior that BASF expects from all employees, including the Board of Executive Directors. They demonstrate and show in a concrete way how each and every individual can contribute to successful change.

Two female soccer players celebrate their win

Learn how we are constantly improving with our Winning Culture.

Our financial targets

EBITDA before special items 
2028
€9bn-€11bn

Free cash flow
(cumul. 2025-2028)
~€11bn

ROCE 
2028
~10%

Chemistry is our passion. Our ambition is to be the preferred chemical company to enable our customers’ green transformation. With our “Winning Ways” strategy, we aim to grow profitably and create value for our shareholders based on a broad portfolio as well as our product and process innovations. Simultaneously, we are further developing our performance culture.