People on a sailing boat in the ocean, under a bright sky, surrounded by a key visual of four lines in blue, orange, green and red (photoshopped)
關於巴斯夫

關於巴斯夫

我們的策略

The chemical industry is a great business to be in, connected to almost everything. It is an essential part of our daily lives and at the root of almost all industries. Enabling our customers’ green transformation is the source of our motivation and will be the key driver for our profitable growth.

Our ambition: to be the preferred chemical company to enable our customers’ green transformation.

我們的產品和流程創新幫助客戶在各自市場中實現創新和發展。我們的科學家和工程師讓令人驚歎的成就成為可能。

我們希望客戶視我們為理想的合作夥伴,成為他們日常合作和採購時青睞的化工公司,也是他們在創造成功的道路上,值得信賴的夥伴。

我們所有的客戶都在轉變商業模式,即使速度不同,重點各異,但目標都是朝向碳排更少、更為永續循環的世界邁進。巴斯夫的宏偉目標不僅是實現自身的綠色轉型,還將推動客戶業務的綠色轉型,這將成為我們盈利成長的關鍵驅動力。

客戶和他們的需求是我們一切工作的中心。在巴斯夫,每個人都致力於為客戶創造最佳體驗,無論何地、何時。

我們將持續以強大、廣泛的化學產品組合為業務核心,此為大家所熟知,也幫助我們與全球各產業客戶建立聯繫。

We will continue to be a company with a strong, broad portfolio of chemical businesses. This is what we are known for. It’s also what makes us most relevant to customers globally, across a wide variety of industries.
We want to inspire our customers to make us their partner of choice. So that they’ll choose us every day as the chemical company they work with and buy from. A trusted partner in creating their future success.
Our customers and their needs are at the center of everything we do. Everyone at BASF strives to create the best experience for them. Everywhere, every day.
Our product and process innovations allow our customers to innovate and grow in their respective markets. Our scientists and engineers make amazing things possible.
All our customers will transform their business models toward a lower CO2 and more circular world. At different speeds. With different priorities. Our ambition goes beyond making BASF green: We will also enable the green transformation of our customers’ businesses. This will be the key driver for our profitable growth.

CEO Statement
Strategy Launch

Vorsitzender des Vorstands (CEO) der BASF SE, verantwortlich für die Bereiche Corporate Development; Corporate Legal, Compliance & Insurance; Corporate Human Resources; Corporate Communications & Government Relations; Corporate Investor Relations.

Annual Shareholders‘ Meeting 2025
Our strategy in 2 minutes

Video: We are bringing BASF on its winning ways
By delivering superior offerings to our customers, we want to grow profitably and create value for shareholders. Our winning culture will be a key enabler for the successful execution of our strategy.“
Dr. Markus Kamieth, Chairman of the Board of Executive Directors (CEO) of BASF SE

Markus Kamieth

CEO BASF SE

The playing field in the chemical industry is changing – so are we. With our new strategy, we are targeting value creation and are changing toward a performance culture. Four winning ways will make our ambition a reality and put BASF on a renewed path to success.

Focus

Accelerate

Transform

Win

Our financial targets

EBITDA before special items 
2028
€10bn-€12bn

Free cash flow
(cumul. 2025-2028)
>€12bn

ROCE 
2028
~10%

Capital Markets Day 2024
More information about our new strategy, can be found on our Capital Markets Day 2024 page.