Media
Bob York promoted to Senior Marketing Manager for BASF Professional Turf & Ornamentals
“Bob successfully blends hands-on field experience and deep industry knowledge with a passion for end-user feedback,” said Brian Lish, Business Manager, BASF Professional Turf & Ornamentals. “Under his customer-centric marketing leadership, BASF has developed programs, including the industry’s simplest early order program, and marketed products that meet the needs of turf professionals as well as nursery and greenhouse growers.”
In his role as Senior Marketing Manager, York will lead the Professional Turf & Ornamentals marketing strategy, as well as planning and program development, financial forecasting, and collaboration with manufacturing, regulatory and biology, formulation, and product labeling groups.
York started at BASF in 2002 as a Senior Sales Specialist for the Northeastern United States territory, and moved into a marketing role in 2005. Prior to working at BASF, York held positions at ProSource One and Novartis (formerly Ciba-Geigy).
York graduated from Purdue University in West Lafayette, Indiana, with a Bachelor of Science in Agriculture.
For more information about BASF Turf & Ornamentals visit www.betterturf.basf.us and www.betterplants.basf.us.
About the Crop Protection division
With sales of €4.0 billion in 2010, BASF’s Crop Protection division is a leader in crop protection and a strong partner to the farming industry providing well-established and innovative fungicides, insecticides and herbicides. Farmers use these products and services to improve crop yields and crop quality. Other uses include public health, structural/urban pest control, turf and ornamental plants, vegetation management, and forestry. BASF aims to turn knowledge rapidly into market success. The vision of BASF’s Crop Protection division is to be the world’s leading innovator, optimizing agricultural production, improving nutrition, and thus enhancing the quality of life for a growing world population. Further information can be found on the web at www.agro.basf.com or follow us on twitter: www.twitter.com/basfagro
BASF – The Chemical Company
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has approximately 16,400 employees in North America, and had sales of $17.7 billion in 2010. For more information about BASF’s North American operations, visit www.basf.us.
BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products, and agricultural products to oil and gas. As a reliable partner, BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €63.9 billion in 2010 and had approximately 109,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com or in the Social Media Newsroom at newsroom.basf.com.
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