BASF to sponsor and participate in SAE World Congress

FLORHAM PARK, NJ, April 13, 2012 -- BASF will sponsor and participate in the 2012 Society of Automotive Engineers (SAE) World Congress, April 24-26, at the Cobo Center in Detroit, Michigan. As the leading chemical supplier to the automotive industry, BASF works closely with car designers, engineers, collision repair centers and original equipment manufacturers (OEMs) to apply its innovative product ideas in developing lighter, safer, colorful and more energy-efficient cars with unparalleled motoring comfort.

"BASF continues to leverage science and innovation to develop sustainable solutions that can help address challenges facing the automotive industry, and society at large," said Frank Bozich, President of the Catalyst Division of BASF Corporation.

In support of the “Get Connected” theme at the 2012 SAE World Congress, BASF has contributed a number of presentations to the event.

The Structural Plastic Composite Components - The Other Lightweight Material session, organized by Marianne Morgan, Automotive Industry Liaison Manager, BASF Corporation, is scheduled for Tuesday, April 24 at 10 a.m. for part 1 and 1 p.m. for part 2, both in room D0-03D.  

This session focuses on the role of structural composites that can help achieve the requirements of the proposed 2017-2025 greenhouse gas/corporate average fuel economy legislation. Topics include an overview of proposed legislation with technology pathway assumptions, a summary of government-funded composite programs, multiple presentations on the latest technologies, production viable low-cost carbon fiber, plus various OEM perspectives on composite usage. A panel discussion, “Structural Composites Adoption 2017-2025 - Hype or Reality?” will follow.

The Chat with the Expert: Performance of Thermoplastic Composites, Reducing the Gap Between Virtual Predictions and Actual Measurements, Effect of the Fiber Orientations session, organized by Marios Lambi, Ph.D., Automotive Applications Development Manager, BASF Corporation, is scheduled for Tuesday, April 24, at 4 p.m. in room D0-03C. 

This session will explore the discrepancies and gaps that exist between predictive computer-aided engineering methodologies and actual performance in a collaborative interactive discussion where attendees will have the opportunity to share their own perspectives and opinions. The discussion will be framed by the author’s own viewpoint from many years of working in this area.

The Chat with the Expert: New Generations of Cathode and Electrolyte Materials session led by Phillip Hanefeld, Senior Manager Battery Materials, BASF Corporation, is scheduled for Thursday, April 26, at 1 p.m. in room D0-03D. 

This session will address new generations of cathode and electrolyte materials that will provide better performance and safety through much higher energy density and longer battery lifetime.

In the Advances in Coating session scheduled for Thursday, April 26, at 1 p.m. in room D0-03D, Donald Campbell, Group Leader, BASF Corporation will present “Using the Beer-Lambert Law and Kubelka-Munk Theory to Model Percent Transmittance of Multilayer Composite Coatings.”  In addition, Dan Wright, Manager Business Planning, BASF Corporation, will serve as co-chairman of the Advances in Coatings technical session with Jim Keller of Hyundai America Technical Center, Inc.

In the Advanced Catalysts and Substrates session scheduled for Thursday, April 26, at 1 p.m. in room W2-62, Pramod Ravidran, Technical Service Manager and Steven Aaltonen, Senior Technical Service Engineer, BASF Corporation, will present on the “Effects of Catalytic Converter Location and Palladium Loading on Tailpipe Emissions.”

About BASF Automotive Solutions

BASF is the world’s largest chemical supplier to the automotive industry. BASF automotive solutions are used across virtually all vehicle systems to improve performance, reduce fuel consumption, improve safety or decrease emissions. As a development partner with deep technical expertise, BASF also helps auto makers and suppliers to drive innovation, production efficiency and sustainability. In 2011 BASF’s sales to the global automotive industry were an estimated $13.2 billion. Visit www.automotive.basf.com for more information on BASF automotive solutions.

BASF - The Chemical Company

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 16,000 employees in North America, and had sales of $19.9 billion in 2011. For more information about BASF’s North American operations, visit www.basf.us.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success, social responsibility and environmental protection. Through science and innovation we enable our customers in almost all industries to meet the current and future needs of society. Our products and system solutions contribute to conserving resources, ensuring healthy food and nutrition and helping to improve the quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of about €73.5 billion in 2011 and had more than 111,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.

P-12-080