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BASF sponsors Canadian Motorsport Tribute auction at the Canadian International Autoshow Charity Gala
MISSISSAUGA, ON, November 14, 2012 -- BASF Canada’s coatings division will sponsor the Canadian International Autoshow’s 40th Anniversary Charity Gala on Friday, Nov. 16, at the Metro Toronto Convention Centre. This year’s charity auction will feature a limited edition Camaro ZL1 which has received a professional BASF custom paint job with Tribute graphics designed and applied by renowned artist Ron Gibbs.
R-M®, a BASF Coatings’ paint brand, will showcase CARIZZMA Colors, a premium, special effect paint system. In addition to offering custom painters an exciting new range of colours, this product provides a spectacular tuning finish and its waterborne properties help make it environmentally friendly.
“Visitors to the auction will be captivated by the car’s distinctive colour and finish,” said Harry Dhanjal, Business Manager, Refinish Solutions, BASF Canada. “The high quality pigments and other materials used in R-M’s Onyx systems create some of the cleanest and brightest colours imaginable.”
The total value of these unique graphics and paint alone is more than $30,000.
In celebration of the show’s 40th anniversary, the event will include special presentations from celebrity guests Dan Aykroyd and Mike Bullard, as well as Canadian racing greats Scott Goodyear, Alex Tagliani, and Paul Tracy.
Proceeds from the event will further the works of the Toronto Automobile Dealers Foundation (TADF), in support of causes such as the Ronald McDonald House, the Trillium Gift of Life Network and the Canadian Safe Schools Network.
To learn more about BASF refinish products visit us at: www.basfrefinish.com.
For a press photo, please click on the following link:
http://www.basf.us/pressphotos/11-14-2012_Autoshow.jpg.
Suggested caption: The limited edition Camaro ZL1, has received a professional BASF custom paint job with Tribute graphics designed and applied by world renowned artist, Ron Gibbs.
About BASF Coatings
BASF Coatings develops, produces and markets a high-quality range of innovative automotive OEM coatings, automotive refinishes and industrial coatings, as well as decorative paints. BASF has significant market positions in the coatings sector in Europe, North America, South America and the Asia/Pacific region. To learn more about Coatings from BASF, visit www.basf-coatings.com. A copy of the BASF customer magazine, Coatings Partner, can also be downloaded from www.coatingspartner.com.
BASF - The Chemical Company
BASF Canada, located in Mississauga, Ontario is a subsidiary of BASF SE, and an affiliate of BASF Corporation. BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has approximately 16,000 employees in North America, and had sales of $20 billion U.S. in 2011. For more information about BASF’s North American operations, visit www.basf.us. To find out more about BASF’s activities in Canada visit www.basf.ca or follow us on twitter: www.twitter.com/basfcanada.
BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success, social responsibility and environmental protection. Through science and innovation we enable our customers in almost all industries to meet the current and future needs of society. Our products and system solutions contribute to conserving resources, ensuring healthy food and nutrition and helping to improve the quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of about €73.5 billion in 2011 and had more than 111,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com or in the Social Media Newsroom at newsroom.basf.com.
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