BASF to showcase custom paint solutions at the Canadian International Autoshow

MISSISSAUGA, ON, February 15, 2013 -- BASF Canada’s Automotive Coatings business will sponsor the Classic Car Collection at this year’s Canadian International Autoshow, Feb. 15 to 24, at the Metro Toronto Convention Centre (MTCC). The collection will be on display on the 700 level of the MTCC.

The Classic Car Collection is a 40,000 square foot display of classic and custom cars that have been built and restored in Canada. Among the cars on display this year are a 1957 Mercedes Benz 300SL Gullwing owned by BASF and restored by Legendary Motor Cars, Halton Hills, Ontario, and a 1955 Jaguar XK 140 FHC built by Deez Rods and Ridez, Belmont, Ontario. Both cars were built and restored by BASF customers using the company’s innovative Glasurit^® 90 Line waterborne paint brand.

“Glasurit paints employ state-of-the-art technology to blend speed, ease of use and colour match durability,” said Harry Dhanjal, Business Manager, Refinish solutions, BASF Canada. “Visitors to the display will be able to see firsthand examples of our premium product.”

The Gullwing was restyled by well-known designer Chip Foose in 2011, and debuted in the BASF booth at the Specialty Equipment Market Association (SEMA) show that year. The car is painted with two tones of Chip Silver with a red pinstripe separating them. The restyling also includes custom bumpers, grill and side moldings.

“There were only 1400 Gullwing coupes produced between 1954-1957.  Everywhere the car travels, it’s a show stopper,” said Dhanjal. “The Jaguar is called 1CRAZYCAT and has won top awards at car shows across the US and Canada.  It is definitely a one of a kind.”

The Canadian International Auto show is Canada’s largest auto show. To mark its 40th anniversary, this year’s show will celebrate the past, present and future of the automotive industry, featuring 600,000 square feet of displays and exhibits.

To learn more about BASF refinish products, please visit: www.basfrefinish.com. 

For press photos, please click on the following links:

http://www.basf.us/pressphotos/2-15-13_AutoshowJag.jpg  

Suggested caption: The 1955 Jaguar XK 140 FHC called 1CRAZYCAT that will be on display at the Canadian International Autoshow, Feb. 15 to 24, at the Metro Toronto Convention Centre.

http://www.basf.us/pressphotos/2-15-13_AutoshowGullwing.jpg

Suggested caption: The 1957 Mercedes Benz 300SL Gullwing owned by BASF that will be on display at the Canadian International Autoshow, Feb. 15 to 24, at the Metro Toronto Convention Centre.

About BASF Coatings

BASF Coatings develops, produces and markets a high-quality range of innovative automotive OEM coatings, automotive refinishes and industrial coatings, as well as decorative paints. BASF has significant market positions in the coatings sector in Europe, North America, South America and the Asia/Pacific region.  To learn more about Coatings from BASF, visit www.basf-coatings.com.  A copy of the BASF customer magazine, Coatings Partner, can also be downloaded from www.coatingspartner.com.

BASF - The Chemical Company

BASF Canada, located in Mississauga, Ontario is a subsidiary of BASF SE, and an affiliate of BASF Corporation. BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has approximately 16,000 employees in North America, and had sales of $20 billion U.S. in 2011. For more information about BASF’s North American operations, visit www.basf.us.  To find out more about BASF’s activities in Canada visit www.basf.ca or follow us on twitter: www.twitter.com/basfcanada.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success, social responsibility and environmental protection. Through science and innovation we enable our customers in almost all industries to meet the current and future needs of society. Our products and system solutions contribute to conserving resources, ensuring healthy food and nutrition and helping to improve the quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of about €73.5 billion in 2011 and had more than 111,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com or in the Social Media Newsroom at newsroom.basf.com.

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