BASF champions confidence and the beauty of individuality at NYSCC Suppliers’ Day 2018

BASF showcases new concepts and ingredients for the color cosmetics and personal care industries

“Step into Confidence” and “Proud to be you” campaigns featured

BASF exhibits at stand number 700

FLORHAM PARK, NJ – May 15, 2018 – BASF’s Care Creations and Colors & Effects brands are bringing new concepts, formulations and ingredients for the color cosmetics and personal care industries to the 2018 New York Society of Cosmetic Chemists (NYSCC) Suppliers’ Day, May 15-16 at the Jacob K. Javits Convention Center in New York City.

BASF Care Creations is launching three new personal care solutions at the show under the theme “Step into Confidence,” to help consumers improve their appearance while maintaining their health and wellbeing.

“Research shows that confident people take care of themselves and their appearance and our new products embody that,” said Farheen Qadir, Business Director, Personal Care Solutions, North America at BASF. “‘Step into Confidence’ was inspired by the empowerment wave that has emerged in the last six months. We encourage everyone to stand tall, be their best, and feel good about themselves.”

BASF’s Colors & Effects brand is showcasing its recently launched “Proud to be you” collection, which includes a range of pigments and effect formulations that are designed to bring out the individual best in everyone while celebrating beauty and diversity.

“Our ‘Proud to be you’ collection of pigments from the BASF Colors & Effects brand demonstrates a commitment to supporting the mission of inclusion within the cosmetics industry,” said Brian Marsicano, Global Business Director, Printing, Specialties & Cosmetics at BASF. “The shades and effects are all designed to be on trend, enhance individuality and celebrate the natural, radiant, regal, and unique beauty in anyone and everyone.”

BASF Care Creations’ New Launches at Suppliers’ Day 2018

Replexium® – Developed by BASF to fulfill consumer needs, Replexium is a skin-bioavailable synergistic complex of two patented peptides. It has been shown to work on various layers of the skin by targeting specific proteoglycans (lumican and syndecan-1), as well as collagen XVII. These dermal and epidermal components are responsible for providing skin’s biomechanical properties and all have been shown to decrease with age. In vitro studies demonstrated Replexium’s ability to increase the synthesis of lumican, syndecan-1, and collagen types I and XVII in various skin cells and skin models. In clinical studies, Replexium demonstrated its ability to significantly decrease the appearance of fine lines and wrinkles: 11 percent after three weeks, and 23 percent after eight weeks. It also improved dermal density (21 percent) within three weeks, significantly faster than the industry’s peptide-benchmark.  Learn more at http://bit.ly/BASFrplx

Style Without Guilt – Three hair styling solutions for the modern woman who wants it all: powerful hair styling products that don’t damage her hair or the environment. ‘Style Without Guilt’ consists of an air-dry style, a dry shampoo mousse, and a thermal protection/anti-breakage hair spray.  These formulations do not compromise on efficacy, yet are non-damaging and sustainable, featuring BASF’s innovative ingredients. Learn more at http://bit.ly/BASFswg

Soul Beauty Compass – Inspired by the K-Beauty trend, this concept features a revitalizing 12-step skin and hair regimen that takes you on a journey to inner peace through outer wellness. The formulations feature many of BASF’s award-winning ingredients to purify, nourish, replenish, repair, and protect your skin and hair. ‘Soul beauty Compass’ can be personalized for individual skin and hair needs, with the ability to select some or all steps. Learn more at http://bit.ly/BASFsbc

BASF’s Colors & Effects brand’s new “Proud to be you” collection at Suppliers’ Day 2018

Proud to be natural – responding to rising demand, BASF offers a wide range of natural cosmetic pigments for its customers. From a luxurious pearl effect in body wash to a diamond sparkle in eyeshadow, BASF will display nautral mica pigments that enrich the sensorial experience.

Proud to be radiant – focusing on natural beauty from the inside, the BASF Colors & Effects brand brings skin-perfecting and radiance in both skin care and make-up, showcasing pigment formulations with subtle but surprising effects with immediate action.

Proud to be regal – offering a multidimensional view of violet, BASF is expanding beyond the color to offer a variety of effects, from silky satins to dazzling sparkles. Indigo, the latest addition to the Flamenco^® Summit family, delivers best in class chroma and exceptional brilliance.

Proud to be unique – featuring dramatic make-up effects like metallic and high sparkle that give everybody the opportunity to shine and stand out, the BASF Color & Effects brand will demonstrate how it aligns with today’s hot market trends by offering pure hue and intense color pigments for countless styling options.

NYSCC Suppliers’ Day attracts close to 8,000 participants working in R&D and product development for the biggest brand manufacturers in beauty and personal care as well as emerging independents. Exhibitors include the leading ingredient and raw materials suppliers as well as testing and quality control labs, machinery, packaging companies and professional service providers. For more information visit https://nyscc.org/suppliers-day/

 

About the Care Chemicals division at BASF

The BASF division Care Chemicals offers a broad range of ingredients for personal care, hygiene, home care, industrial & institutional cleaning, and technical applications. We are the global leading supplier for the cosmetics industry as well as the detergents and cleaning industry, and support our customers with innovative and sustainable products, solutions and concepts. The division’s high-performance product portfolio includes surfactants, emulsifiers, polymers, emollients, chelating agents, cosmetic active ingredients and UV filters. Superabsorbent polymers developed for the full spectrum of hygiene applications complete the range. We have production and development sites in all regions and are expanding our presence in emerging markets. Further information is available online at www.care-chemicals.basf.com.

About the Colors & Effects brand

The Colors & Effects brand encompasses BASF’s well-known expertise in colorants and effect pigments for the coatings, plastics, printing, cosmetics and agriculture markets. Fueled by entrepreneurial spirit, BASF’s experts enable innovation and growth. For our customers and our company: We live colors. We boost effects. For more information about the Colors & Effects brand, visit www.colors-effects.basf.com.

About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 18,200 employees in North America, and had sales of $17.9 billion in 2017. For more information about BASF’s North American operations, visit www.basf.com.

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The more than 115,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of €64.5 billion in 2017. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at www.basf.com.

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