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BASF tells a story of sustainable beauty at the 2021 New York Suppliers’ Day tradeshow
FLORHAM PARK, NJ, November 8, 2021 – BASF Care Creations® will introduce new and recently launched concepts, formulations and ingredients for the personal care industry at the 2021 New York Society of Cosmetic Chemists (NYSCC) Suppliers’ Day starting November 10 at the Javits Center in New York City.
“Sustainable beauty includes everything from responsible sourcing, sustainable production, water conservation and climate protection,” said Nader Mahmoud, Vice President, Personal Care Solutions, North America at BASF. “Consumers want beauty products that offer performance, while having a positive impact on the environment. We are showcasing solutions that use natural ingredients - produced from renewable raw materials - that meet increasing consumer and market demand for high-performing sustainable products.”
BASF Care Creations will exhibit at booth 601 under the theme “Our Story of Sustainable Beauty,” featuring the below products:
Cetiol® SoftFeel: The newest soft-solid emollient developed by BASF Care Creations debuts at the 2021 NYSCC show. Based on castor oil, this versatile ingredient can help to create unique textures in a variety of beauty and personal care applications, in addition to acting as a clean alternative to petrolatum. BASF is a founding member of the sustainable castor initiative Pragati which enables sustainable castor crop production. In the future, BASF plans to source certified sustainable oil from the program.
Taking AP/Deo to New Heights: BASF Care Creations is introducing five unique deodorant formulas and one antiperspirant formula, featuring natural ingredients and innovative formats. We utilized a portfolio of sustainable ingredients to create several formulas with >98 percent naturality, according to ISO 16128. Additionally, testing was conducted on individual ingredients to support microbiome-friendly claims. The development of unique cream and bi-phase spray formats, as well as the addition of actives, offer a luxurious feel in these standard self-care products.
SeanactivTM: This new, bioactive ingredient is based on the marine algae Fucus Vesiculosus (commonly known as Bladderwrack) and works in three ways: helping fight dark circles, reducing the appearance of wrinkles and enhancing skin luminosity around the eyes, all with as little as one week of use. Seanactiv contains a high content of fucoidan, a polysaccharide characterized by fucose monomers and extracted from the marine algae species. Fucoidan has long been known for its anti-irritation and skin barrier beauty enhancing properties.
Naturally Styled – Our collection of four hair styling formulations is made with natural ingredients yet offers uncompromised styling performance. The Clearly Natural Styling Gel is a medium-hold styling gel with excellent curl retention; the Algae Styling Gel provides a natural hold and long-lasting curl definition, even in high humidity; the Strong & Smooth Styling Gel offers BASF’s strongest hold with a flowable texture and extra conditioning benefits for hair; and the Strengthening Styling Jelly provides medium hold and features a jelly-like texture and a microprotein that strengthens hair fibers. Naturally Styled products feature star ingredients Rheocare® XGN (Xanthan Gum) and Hydagen® 558P (Algin) for maximum styling performance.
Additional information on BASF ingredients and concepts featured at the 2021 NY Suppliers’ Day tradeshow is available at https://carecreations.basf.us/nyscc
About the Care Chemicals division at BASF
The BASF division Care Chemicals offers a broad range of ingredients for personal care, home care, industrial & institutional cleaning, and technical applications. We are a leading global supplier for the cosmetics industry as well as the detergent and cleaner industry, and support our customers with innovative and sustainable products, solutions and concepts. The division’s high-performance product portfolio includes surfactants, emulsifiers, polymers, emollients, chelating agents, cosmetic active ingredients and UV filters. We have production and development sites in all regions and are expanding our presence in emerging markets. Further information is available online at www.care-chemicals.basf.com.
About BASF
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has approximately 17,000 employees in North America and had sales of $18.7 billion in 2020. For more information about BASF’s North American operations, visit www.basf.com/us.
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 110,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €59 billion in 2020. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the U.S. Further information at http://www.basf.com.
