Unity loves Diversity
At BASF, we understand that diversity—of people, experience, and perspective--is paramount to the success of our business and to the achievement of our status as an employer and partner of choice.
North America is one of the most diverse markets in the world. To best reflect and serve this exciting market, we aim to be an attractive employer and to provide our customers with contacts who are used to dealing with diverse requirements. We view diversity as a clear competitive edge in the global economy.
All employees have the same opportunities at our company, regardless of their sex, nationality, educational background or cultural heritage. Diversity creates openness – to cultural and demographic changes within the company – and to the needs and wishes of our customers. It also leads to innovation. Diverse cultural backgrounds, individual perspectives, experience, ways of thinking and approaches help us solve problems faster and more creatively.
While our competitors can try to replicate our products and technologies, the aspect of BASF chemistry that is most uniquely our own is the powerful combination of our people and their ideas.