Our competencies 

Dynamic markets and shifting customer requirements are crucial challenges for BASF. The Marketing & Sales Excellence team offers comprehensive solutions in order to meet these challenges. These solutions include both strategic concepts and operational measures aimed at understanding markets, customer requirements and competitive situations. Among other things, we also provide support during the process of defining and implementing the product and customer portfolio and pricing, and we design market launch strategies. In this way, the team makes an important contribution to BASF’s successful long-term growth.

For an example from the Marketing & Sales Excellence group, please click here.

Suitable organizational structures are essential to the success of business strategies and growth. With that in mind, the Organizational Excellence group focuses on optimizing organizational structures and processes. The group’s tasks range from operational activities such as process analyses and optimization thereof to defining roles and responsibilities and the associated control mechanisms involved. We harness our expertise to help our clients streamline their organizations, making them less complex and more effective and efficient and thereby reaching their operational and strategic goals optimally.

For an example from the Organizational Excellence group, please click here.

The Post Merger Integration Excellence group plays a central role in the operational implementation of integration and carve-out processes within the BASF Group. To reach the strategic and financial goals that have been set, the team develops suitable integration and carve-out concepts early on, during the transaction phase. The basis for this is the business models for the businesses that are being integrated or spun off. Afterward, the team shares in responsibility for implementing the concepts in operational terms. Within the Project Management Office (PMO), team members take on responsibility for coordinating the project with all of the business units and functional units involved at the central level, and often regionally as well.

For an example from the Post Merger Integration Excellence group, please click here.

The number of change processes is constantly rising. But new business strategies and processes can only enjoy long-term success if managers and employees can manage and implement the necessary changes effectively. Achieving that is the goal of the Change Excellence group. This group focuses on advising the management with an eye to design, planning and implementation of strategic changes. In concrete terms, this means the team conceptualizes, monitors and supports measures aimed at effective management, communication, participation and actively involving everyone concerned in the change process.

For an example from the Change Excellence group, please click here.