United States
Architectural Coatings

We create chemistry

that helps your paint




United States
Architectural Coatings

Architectural coatings

Our can of paint approach

At BASF, we continue to work to make coatings better for our customers through our Can of Paint approach. This means innovating to meet customer needs and providing impactful ideas to the market through our holistic approach to formulation. The outstanding technical experience of our team and our broad product portfolio enables us to offer solutions to address a wide variety of needs and applications.

Product categories:

  • Latex polymers for every segment and desired performance.
  • Formulation and performance additives to fine-tune your formulation.
  • TiO2 extenders, like AQACell® and Kaolin, to reduce the amount of TiO2 needed without sacrificing opacity.

How can we help?

Have a question about BASF's polymers and additives? Contact our experts.

Request a sample



Exterior coatings

Performance that withstands the elements.


Interior coatings

Balancing aesthetics and durability for everyday life.


Primers and specialty applications

Effective in every layer and application.

Industry Insights


Study: What do DIY consumers want from the paint application experience?

Researching, quantifying, and modeling DIY architectural paint application and appearance


Paint Pop Quiz: Pros vs. DIY'ers

Do you know the paint buying habits of DIY'ers and professionals? Take our quiz and test your knowledge


The biomass balance approach

A new approach aligns product performance, cost and true sustainability for coating manufacturers

Items to consider when installing EIFS

Winter weathering: A year in the life of architectural exterior coatings

To survive cold winter temperatures, coatings need strong grain crack resistance and adhesion

Best Choice

Summer rays: A year in the life of architectural exterior coatings

Protect color, retain gloss and prevent chalking with these summer-specific coating characteristics

Insights | Where business meets science

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