United States
Dispersions & Resins

PureOptions™ Colorants

Low-VOC universal colorants

PureOptions™ colorants are APEO free, aqueous pigment dispersions that can be used for either point-of-sale or in-plant tinting. The offer a superior sustainability profile including GREENGUARD Certification from UL Environment. 

  • Low VOC content (Compliant with SCAQMD Rule 1113)
  • Free of alkylphenol ethoxylate (APEO) surfactants
  • Packaged in re-sealable, recyclable plastic containers.
  • Formaldehyde-free
  • Low odor  
PureOptions colorants are formulated with optimized rheology for reliable, accurate and precise dispensing through automatic tinting machines. Customers are able to match deeper shades in whiter, more opaque bases. This means fewer costs needed for good coverage. 
Product Code Colorant Density Primary Pigments Filler Pigments Water
  Name lbs/gal % w/w % w/w %
AX Yellow 10.2 32.4 5.9 41.0
B Lamp Black 11.5 8.7 30.8 39.9
C Yellow Dioxide 15.0 57.0 0.0 23.9
DU Phthalo Green (high hide) 10.8 18.0 17.6 38.5
EU Phthalo Blue (high hide) 11.0 12.1 24.2 37.7
BI Idanthrone Blue 9.3 22.0 0.0 53.2
F Red Oxide 17.0 59.3 3.2 20.5
I Brown Oxide 15.4 38.0 18.3 20.7
J Violet 12.2 7.8 35.6 34.6
KX White 16.1 59.3 6.8 14.8
L Raw Umber 11.7 26.5 14.7 35.8
O Orange 10.1 31.9 1.6 41.0
R Red 10.4 19.7 20.5 32.7
RU Red (high hide) 10.2 33.4 7.5 30.4
T Medium Yellow 10.5 41.4 3.9 36.8
V Magenta 10.8 10.7 23.0 45.0
VU Magenta (high hide) 9.3 23.4 0.0 50.6
YE Yellow Exterior (high hide) 16.8 59.0 2.3 23.6

Recommended Applications

PureOptions universal colarants can be formulated in a variety of applications. 

Products for Architectural Coatings