United States
United States

Inspired by Life

We provide the resources of a global industry leader along with the consumer insights and innovative drive our customers expect. In all personal care segments, they profit from our winning combination of worldwide reach, technological power and formulation know-how.  

Caring for your Customers

BASF’s focus on consumer trends, specific industry requirements, and ability to innovate and bring new products rapidly to market contribute strongly to the success of customers – making BASF a valued partner for the personal care industry.

Its wide product range includes, beside others, surfactants and emulsifiers, polymers, emollients, actives, pigments and UV filters. With production and development sites as well as sales and marketing offices all over the world, BASF offers its customers the winning combination of global reach, technological excellence and formulation expertise.  

Welcome to BASF’s Hygiene Business