United States

Inspired by Life

We provide the resources of a global industry leader along with the consumer insights and innovative drive our customers expect. In all personal care segments, they profit from our winning combination of worldwide reach, technological power and formulation know-how.  

Caring for your Customers

BASF’s focus on consumer trends, specific industry requirements, and ability to innovate and bring new products rapidly to market contribute strongly to the success of customers – making BASF a valued partner for the personal care industry.

Its wide product range includes, beside others, surfactants and emulsifiers, polymers, emollients, actives, pigments and UV filters. With production and development sites as well as sales and marketing offices all over the world, BASF offers its customers the winning combination of global reach, technological excellence and formulation expertise.  

Highlighting Hygiene

BASF is the leading partner of the global hygiene industry. It delivers solutions designed to meet specific market requirements in various hygiene applications like baby diapers, adult incontinence and feminine hygiene products. BASF aspires to anticipate their customers' needs by developing superior, innovative superabsorbents and other pioneering and sustainable hygiene solutions. With a global network of research, production and service sites, supported by the overall BASF Verbund and infrastructure, it invests in its customers' success in both developed and emerging markets.