Customer Training at Sebeta woreda

Abnet Belachew, the National Sales Manager for AP in Ethiopia, interacting with Makobu PLC representatives during the coffee break

Mr. Miesso Hemba educating the customers on our innovative crop solutions.

BASF Trade representative office, in collaboration with Makobu Enterprise PLC organized a one-day training for influencers at Sebeta Woreda, Orormo region. More than 90 people consisting of model farmers, development agents, union representatives, pesticide retailers, retail shops agronomists, and zonal agricultural bureau delegates, were present.

During the training, participants were educated about BASF Agricultural solutions product portfolio with a focus on fungicides by our National Sales Manager, Abnet Belachew and Regional Sales Manager, Miesso Hamba. The session enlightened participants on the benefits of using our products, how to apply them properly and how they can access our solutions via the designated distribution channels.

The Head of the Agricultural bureau at Sebeta Woreda, Mr. Tedele Asefa making an opening speech